About

I'm Ismail, a designer based in Berlin working across product and business. Since 2017, I've helped banks, startups, scaleups, and global financial companies stand out, build trust, and accelerate adoption.

My work spans complex projects across banking, finance, and hospitality, bringing together cross-functional teams to build digital products, brands, and experiences.

I work across strategy, design, and development: understanding goals, users, and constraints; designing for conversion, comprehension, and trust; and partnering with developers to bring the details into the final product.